Golden Pin Design Award

- 2020

Project Type | Video
Client | Taiwan Design Center
Agency | Bito Studio

A ceremony film created for the 2020 Golden Pin Design Awards, commissioned through Bito Studio.

The theme was "2020" itself. Bito invited me to develop the generative visual sequences around the concept of uncertainty, reflecting a year where established patterns broke down and familiar modes stopped working. The visuals move between structure and dissolution, order pulling apart and reforming.

Generative cube with swirling grey textures floating above small figures, Golden Pin Design Award 2020 film
Cube of fine white lines dissolving into strands above a dark stage
Animated strip of generative cube textures from the Golden Pin Design Award 2020 film
Dark cube covered in rippling patterns above a reflective floor
Fragmented stone-like cube breaking apart above small figures
Metallic cube hanging in a beam of laser lines over the 2020 ceremony stage
Audience facing a glowing white cube under light beams at the 2020 Golden Pin ceremony

Experimental Test

Experimental test: glass cube filled with blue particles next to texture tiles
Experimental test: cube with dark liquid patterns beside texture tiles
Experimental test: grey textured cube floating above a stage
Experimental test: weathered wood-like cube above a stage
Experimental test: cube with circular ripple textures
Experimental test: transparent cube with bright inner strands
Experimental test: glass cube with glowing lights inside
Experimental test: sphere of curling white lines
Experimental test: sphere of flowing strands with texture tiles
Experimental test: swirling white line sphere
Experimental test: smoky cube above a dark stage

Full Credits :

Creative Director | Keng-Ming Liu
Account Director | Naiyun Peng
Copy Director | Vicki Huang
Art Director | Tifu Huang, Chen-Lin Hsieh
Stage Designer | Bird Hsu
Senior Producer | Hsiang Hsieh
Producer | Tammy Liu

Ideation | Keng-Ming Liu, Qi Meng, Chen-Lin Hsieh, Tifu Huang, Hsiang Hsieh, Aka Chang, Hui Kai Su, Lu Wen Hou
Design | Chen-Lin Hsieh, Tifu Huang, Chin Ho Kao, Ke Jyun Wu

Storyboard | Chen-Lin Hsieh, Tifu Huang, Binbin Lu

Animation | Chen-Lin Hsieh, Tifu Huang, Chin Ho Kao, Ke Jyun Wu, Derrick Liu, Bang-Wei Cheng, Albert Chaing, KhookG
Editing | Tifu Huang

Music & Sound Design | Cheng-Yeh Han

Scent Design | ALIZ
Lighting Artist | Aka Chang
Lighting Design | Sean Yu

Partial 3D animation concept inspired by Ouchhh

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