Golden Pin Design Award

- 2020

Project Type | Video
Client | Taiwan Design Center
Agency | Bito Studio

2020 had been a very unusual year. It was a historical turning point of great significance.

I was invited by Bito to create a video with the concept of "uncertainty" for their opening ceremony. The organizer of the Golden Pin Design Awards chose “2020” as the theme of the 2020 ceremony. It was a year of changes and challenges when COVID-19 happened, but it could be a drastic turning point for us to get rid of outdated modes and embrace new ideas. All designers and the whole industry should start rethinking about what design means to them and if the existed modes of design are still applicable to nowadays. All of us as the essential parts of the design industry should unite and explore the sustainable future. Once we had gotten through the unknowns in 2020, the bright and brand new future would be waiting for us.

Full Credits :

Creative Director | Keng-Ming Liu
Account Director | Naiyun Peng
Copy Director | Vicki Huang
Art Director | Tifu Huang, Chen-Lin Hsieh
Stage Designer | Bird Hsu
Senior Producer | Hsiang Hsieh
Producer | Tammy Liu

Ideation | Keng-Ming Liu, Qi Meng, Chen-Lin Hsieh, Tifu Huang, Hsiang Hsieh, Aka Chang, Hui Kai Su, Lu Wen Hou
Design | Chen-Lin Hsieh, Tifu Huang, Chin Ho Kao, Ke Jyun Wu

Storyboard | Chen-Lin Hsieh, Tifu Huang, Binbin Lu

Animation | Chen-Lin Hsieh, Tifu Huang, Chin Ho Kao, Ke Jyun Wu, Derrick Liu, Bang-Wei Cheng, Albert Chaing, KhookG
Editing | Tifu Huang

Music & Sound Design | Cheng-Yeh Han

Scent Design | ALIZ
Lighting Artist | Aka Chang
Lighting Design | Sean Yu

Partial 3D animation concept inspired by Ouchhh