Golden Pin Design Award

- 2017

Project Type | Installation
Client | Taiwan Design Center
Agency | Bito Studio
Location | eslite Performance Hall

Credits :
Creative Director | Keng-Ming Liu
Art Director | Hsi-Jen Liu
Interaction Director | Ke Jyun Wu
Visual Design & Programming | Ke Jyun Wu

The Golden Pin Design Award, established in 1981, is Taiwan’s longest-running and most influential design award globally.

In 2017, its theme was Convergence, reflecting Asia’s cultural and technological fusion. The award emphasized interdisciplinary breakthroughs, celebrating designers who embrace innovation in a rapidly evolving world.

Motion graphics studio Bito invited me to create interactive experiences for the ceremony. To break away from the traditional, one-way format, we integrated stage interaction and device interaction, making the event more engaging and dynamic.

Installation One 

-- Sponge Screen

We decided to install an interactive cubicle screen at the entrance. The screen is 200 meters on each side and it perfectly performed the integration of interactive technology, art, and design in the ceremony. We chose the elastic cloth as the media of interaction between virtuality and reality. The participants can see the real-time changing on the screen and feel every slight movement of the elastic cloth. That is what we want to express – the spirit of Convergence.

Installation Two

-- Main Stage

We deigned three interactive forms – attraction, rejection, and disturbance – and several visual performances with high quality in order to give every award recipient a unique experience. The visual performance never repeats due to the algorithms. The recipients’ poses and movements all make each second a special moment by intriguing visual effects to create different performances.