King of Tea, also translated as Chai Li
Won, is a famous brand of tea drinks in Taiwan. There were five new covers released
under the project, The King is Here.
Experts from various areas, such as cloth designing and digital technology, all
participated to add a new touch to the ways of marketing and promotion for
their brand identity. Ultra Combos, a digital interactive design team in Taiwan,
invited me to create the interactive fridge for The King is Here.
Customers experienced and enjoyed the
interactive event by cosplaying as a king at several designated convenient
stores. First, the fridge automatically recognized the new cover of King of Tea’s
tea drinks. Then, the correspondent virtual style of the king was revealed on
the glass screen of the fridge. Customers could show their most confident and
brilliant poses within the limited time. Other than enjoying being a king, the
device took pictures for the customers, who could download their own
king-styled photos by scanning the QR code on the fridge.