Project Type Event
Client Taiwan Design Center
Agency Bito Studio
Location eslite Performance Hall
Visual Script Ke-Jyun Wu Interactive Program Ke-Jyun Wu
Golden Pin Design Award has been held for
38 years since 1981. It has the longest history than any other Taiwanese awards
and is the most influential Taiwanese award in designing over the world.
Convergence is Golden Pin’s main theme in 2017. They want to use the concept ofConvergence to express that the
design in Asia nowadays is not only being in the confluence of cultural blend
but also facing the confluence of technology’s innovation. They believe the
most creative design is the only and best way to solve all the problems
happening around the world when we are all living in an extremely fast-changing
era. Golden Pin Award made this breakthrough of interdisciplinary and progress in
2017. It was their way to show their greatest respect to the Asian designers
who are brave enough to challenge the unknown in the fast-paced world.
Bito, a motion
graphic production studio in Taiwan, invited me to design and execute the
interactive production at the ceremony. We integrated the interactive elements
with the ceremony and tried to get rid of the passive and one-way form of
traditional ceremonies. We finally created two kinds of design in order to
reach our goal – stage interaction and device interaction.
decided to install an interactive cubicle screen at the entrance. The screen is
200 meters on each side and it perfectly performed the integration of
interactive technology, art, and design in the ceremony. We chose the elastic
cloth as the media of interaction between virtuality and reality. The participants
can see the real-time changing on the screen and feel every slight movement of
the elastic cloth. That is what we want to express – the spirit of Convergence.
deigned three interactive forms – attraction, rejection, and disturbance – and
several visual performances with high quality in order to give every award
recipient a unique experience. The visual performance never repeats due to the
algorithms. The recipients’ poses and movements all make each second a special
moment by intriguing visual effects to create different performances.